DO GOOD:
Giving Back with Purpose
At TAP, "Eat Well. Do Good. Live Better." is more than a tagline.
It's a commitment we live every day.
While we serve wellness in the U.S., we believe food tastes better when it fuels something greater. That's why part of our purpose is rooted in giving back — to the country that shaped us, to the communities that need it most, and to a future worth building.
These are the causes we stand behind.
Not because it's good for business. Because it's the right thing to do.
DO GOOD IN ACTION
Learn more about Gerando Falcões
https://www.gerandofalcoesinternational.org/
Gerando Falcões International – One Tap. One Purpose. Real Impact.
Brazil is home to over 16 million people living in favelas — communities full of talent, resilience, and potential that too often goes unsupported.
Gerando Falcões International is changing that. Founded by Edu Lyra — who grew up in a favela himself — Gerando Falcões works across 10,000+ communities in 26 Brazilian states, delivering education, economic opportunity, housing, and digital inclusion to the people who need it most. Their mission is bold: to put poverty in a museum.
In 2026, TAP joined that mission.
At every TAP checkout - in-store and online - our guests have the option to make a small donation directly to Gerando Falcões. $1. $3. $5.
One tap at the end of your order.
In less than 60 days, our community made over 1,700 donations — raising more than $2,800 for Brazil's favela communities.
That's the power of everyday choices made with purpose.
"Brazil gave us everything. This is our way of giving back."
— Pedro & Cleo Uchôa, #TapBrothers
ROOTED IN TOMORROW
Follow Viveiro Anauá → @viveiroanaua
"Serving good food is important. But serving the future is essential." — Pedro & Cleo Uchôa, #TapBrothers
Planting Tomorrow — Serving a Forest, One Meal at a Time.
Brazil is in our roots — literally. From the cassava in our Tapioca Sandwiches to the real açaí in our bowls, everything on our menu depends on the richness of Brazil's land. We believe we have a duty to protect it.
That's why TAP partnered with Viveiro Florestal Anauá, one of Brazil's most awarded and respected native nurseries, to turn your everyday meal into something far greater: biological infrastructure for the Amazon, the Atlantic Forest, and the Brazilian Cerrado.
We aren't just donors. We are Guardians of the Forest.
🥣 You Eat
You enjoy your favorite gluten-free Brazilian superfoods at TAP in NYC and Miami.
🌿 We Plant
TAP's monthly support goes directly to cultivating and planting native species alongside Anauá's team.
🌳 Brazil Grows
Forests regenerate, biodiversity returns, and communities thrive.
Impact snapshot — Guardian Dashboard
2 million native seedlings produced in 2025
80+ native species — including cacao, cupuaçu, and açaí palms
3 biomes restored: Amazon · Atlantic Forest · Brazilian Cerrado
31 employees — 66% women, empowering rural youth and communities
7 hectares of active agroforestry
1,000m² of greenhouse space in expansion
WHY IT MATTERS
Every tapioca you eat at TAP helps plant a seed somewhere else. Our guests (you) are part of this story. Because when we say Do Good, we mean building bridges between cultures, communities, and futures. So, thank you. For every visit, every bite, every share. You’re not just enjoying TAP: you’re empowering it to give back.