Welcome to TAP: Where Brazil Meets the World
Meet the #TapBrothers: Pedro & Cleo Uchoa
Brothers. Operators. Visionaries. Pedro and Cleo Uchoa didn’t just build TAP—they are TAP.
With roots in Brazil and dreams that stretch across continents, the Uchoa brothers lead the brand with the perfect blend of heart and hustle. Pedro, the branding expert and CEO, brings creative vision and storytelling to every part of the guest journey. Cleo, the operations mastermind and COO, ensures that excellence and warmth are felt in every store, every sandwich, every smile.
Together, they’re more than entrepreneurs—they’re cultural ambassadors, spreading the flavor and soul of Brazil one tapioca, one açaí, and one pão de queijo at a time .
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“We’re not just serving food—we’re sharing Brazil. Every bowl, every bite, every smile at TAP is part of
a bigger story: one of culture, connection, and creativity. Come feel the rhythm.” Step into TAP and
experience what real food (and real purpose) taste like. Pedro Uchoa (CEO & Brand Visionary)
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“Our mission is simple: make people feel good—every day, every store, every moment. TAP is where
comfort meets care, and where Brazilian hospitality wraps around you like home.” Pull up a seat.
We saved a spot for you. Cleo Uchoa (COO & Operations Soul)
We’re more than a café!
We’re a cultural movement. TAP was born to celebrate the soul of Brazilian cuisine and reimagine how people connect with food, wellness, and each other. Through vibrant ingredients, warm hospitality, and a 100% gluten-free menu,
TAP brings you the everyday joy of Brazil wherever you are.
The TAP Philosophy
​We’re in the #PeopleBusiness. And that means everything to us.
At TAP, we don’t just serve food: we create connections. Every location is designed to take you on a sensory journey: murals inspired by the Amazon, jungle beats in the restrooms, kitchens wide open so you can see every tapioca grilled to order. We believe in wellness with flavor, in hospitality with heart, and in food that brings people together.
It’s not transactional. It’s experiential. It’s joyful. It’s real .
What Makes TAP Different
People First
We lead with kindness, joy, and community.
Immersive Design & Experience
Our stores are a vibe: murals, music, scents, stories.
100% Gluten-Free
Not just safe. Deliciously unforgettable.
Innovative & Scalable
Smart operations and bold branding at every step.
Authentic Brazilian Ingredients
Tapioca, Açaí, Pão de Queijo made the real way with an international
Expanding Across the U.S.
Starting in NYC and Miami, heading west and worldwide.
FORBES UNDER 30
At TAP, we’re built on bold ideas, cultural authenticity, and relentless dedication.
No one embodies this spirit more than our COO and partner, Cleo Uchôa. From his start as an early team member to becoming a key architect of TAP’s success, Cleo has led with passion and precision across operations, branding, and expansion. In 2022, he was honored with a Forbes 30 Under 30 Brazil nomination, a recognition that celebrates Brazil’s brightest young leaders shaping the future with innovation, resilience, and heart.
This milestone isn’t just a personal achievement, it’s a reflection of TAP’s DNA: real food, real people, and real purpose. To everyone discovering this part of our journey: may Cleo’s story remind you that dreams are built one step at a time, with humility and hustle. And at TAP, we’re just getting started.
Where We’re Heading
We see TAP in every major city, on every corner, in airports, in partnerships with wellness brands, and in homes via retail. Our dream? A global community that eats well, does good, and lives better—powered by Brazil, led by the #TapBrothers, and built on a foundation of flavor, culture, and care.
Join Our Journey
Whether you’re a future guest, partner, team member, or fellow Brazilian food lover we invite you to be part of our story.
Let’s TAP into something bigger.