Tapioca, Açaí and Pão de Queijo
Discover our stores and explore a 100% gluten-free menu
filled with Brazilian favorites made with fresh ingredients and lots of love.
267 Columbus Ave, New York, NY 10023
(929) 930-3095 / upperwestside@tapnyc.com
Monday - Sunday: 7 am - 8 pm
TAP BROTHERS
Our Story:
From Brazil,
With Heart
TAP began with a simple idea from Roberto Simonsen: to share Brazil’s most nostalgic foods Tapioca, Açaí, and Pão de Queijo with the world. What started as a local vision quickly evolved into a fast-casual wellness brand that redefines convenience without compromising on culture or quality.
We source real ingredients, craft every dish with care, and do it all with a rhythm that’s unmistakably Brazilian.
From New York to Miami and beyond, TAP is becoming a lifestyle destination for locals, tourists, health-seekers, and homesick Brazilians alike.
“We’re not just serving food—we’re sharing Brazil. Every bowl, every bite, every smile at TAP is part of a bigger story: one of culture, connection, and creativity. Come feel the rhythm.” Pedro Uchoa (CEO & Brand Visionary)
“Our mission is simple: make people feel good—every day, every store, every moment. TAP is where comfort meets care, and where Brazilian hospitality wraps around you like home.” Cleo Uchoa (COO & Operations Soul)
TAP FACTS
Over 77,000 lbs of tapioca starch used in the past 12 months.
1 ton of mozzarella per month
88% of our guests our Global Community and 12% Brazilians.
Over 220,000 lbs of açaí sourced in past 12 months
Our fast - casual service goal: orders ready in under 10 minutes
WHY GLUTEN-FREE?
We realized that the three best things in the world (tapioca, açaí, and pão de queijo) are naturally gluten-free. So why include gluten at all?
That’s why every TAP location is completely gluten-free and safe from cross-contamination. Our menu is delicious, balanced, and 100% gluten-free! Crafted to fuel your day from morning to night with variety and flavor for every moment.
CATERING SERVICE
AÇAÍ STATION
We bring our açaí machine and serve 9oz baby bowls with granola and fresh fruit toppings.
TAPIOCA STATION
Live cooking of warm and
delicious tapioca sandwiches
by our team
MINI PÃO DE QUEIJOS & PANINI’S
Our world-famous Pão de Queijo in a mini version, perfect for a special bite.
Additionally, we offer our signature Pão de Queijo Panini, filled with fresh, flavorful ingredients. You can choose from Caprese, Smoked Salmon, or Tomato & Mozzarella Classic.
SWEET TREATS
Brazilian brigadeiros, gluten-free double chocolate cookies and Brazilian homemade Cakes (Chocolate, Lemon & Lemon with Blueberry)
Count on us to bring energetic, healthy, and nutritious bites for your next special gathering!
Minimum order of $200 with delivery in the NYC or Miami area required 72 hours in advance.
LOVE TAP?
LET US LOVE YOU BACK
Join Tap Into Rewards and start earning points with every purchase. Enjoy exclusive perks and surprises.
EAT WELL,
DO GOOD,
LIVE BETTER
At TAP, this is more than a motto, it’s our mission. While we serve wellness in the U.S., we’re also committed to nourishing futures in Brazil.
Food tastes better when it fuels something greater. That’s why we give back to our roots through community projects like Projeto Sementinha, supporting children who deserve a chance to dream big..
TAP INTO OUR GUESTS:
“It was nice to just order off the menu without stressing about gluten, and the cookies were great!”
- A. Poole
"Incredible flavor and gluten-free, great value! Looking forward to coming back soon"
- M. Climent
STAY IN THE LOOP
TAP has been featured in outlets such as Miami, New Times, The Infatuation, Insider Magazine, Resident Magazine, Telemundo and more...
