Art that Speaks TAP:
A Journey Through Brazilian Eyes
At TAP, every detail tells a story one rooted in the richness of Brazil. Beyond our menu and ingredients, we embrace culture as a whole experience. That’s why we proudly collaborated with two extraordinary Brazilian artists, bringing the soul of our homeland into every corner of our stores.
Through the Lens of @NinoFrancoo
From the serene Península de Maraú in Bahia, photographer @NinoFrancoo brings a powerful authenticity to TAP’s visual storytelling. With a deep belief in our mission, Nino immersed himself in Brazil’s natural rhythms capturing images that take you straight to the source of our food.
From açaí berries hand-harvested high in the treetops to the transformation of cassava into tapioca flour, Nino’s work breathes life into our space. His documentary-style photos are more than decoration they’re a window into Brazil’s soul. Watch his breathtaking video in-store, where lush sounds and visuals carry you into the rainforest.
Follow & support: @NinoFrancoo on Instagram
Walls that Speak, by @universoAcme
From the heart of Pavão-Pavãozinho, a favela in Rio de Janeiro, street artist @universoAcme brings a raw, colorful narrative to our walls and facades. We are proud to have provided his first international journey, which brought him to NYC and Miami, where he transformed each TAP store into an open-air gallery.
His murals echo the vibrant colors of Brazil from the Amazon’s dense greenery to Rio’s landscapes and nature spirit. With spray cans as his brush and culture as his muse, Acme reminds us that art belongs to the people — and that beauty thrives in resilience.
Discover his world: @universoAcme on Instagram
TAP x DJ CEREJA: A Perfect Match of Flavor & Rhythm!
At TAP, the experience goes beyond food.
It’s about culture, energy, experience, and connection. That’s why we’ve teamed up with @cereja one of Brazil’s top DJs, to curate the perfect vibe for all our stores!
From the moment you step in, you’ll feel the Brazilian rhythm flowing through our playlists, to bring the best beats while you Enjoy your TAP moment.
The Modern Tropics, by Luciano Cian
Renowned Brazilian artist Luciano Cian brings a bold, modern pulse to TAP’s visual identity. We partnered with him to elevate our brand, blending our clean, everyday aesthetic with bursts of true Brazilian exuberance. Through striking geometric shapes and vivid color palettes, Luciano captures the soul of our ingredients and our culture. His bespoke illustrations—ranging from intricate açaí and banana leaf patterns to our new brand guardian, a dynamic Toucan caught mid-flight—serve as a visual love letter to the rich biomes of Brazil.
His artwork is more than just design; it’s a reflection of our core value of JOY. Woven into our packaging, merchandise, and digital spaces, Luciano’s creations bring the perfect dose of tropical energy, reminding every guest that our food is fun, flavorful, and full of life.
Discover his art: @lucianocian on Instagram